Does anyone else struggle to keep an umbrella?

I bought a new one on Friday at maybe 1pm. By the time I walked to the tram stop, which was less than a block away and would have taken a total of about three minutes, it had broken.

It got progressively worse as I navigated the rainy, windy day. Now it looks like this:

Yep, there are several dislodged spokes, one of which flaps around in the wind.

Sure, it was super cheap. But I tried buying an expensive umbrella once before and found that it broke just like the cheap ones I normally buy. Not in one day, though. This was something of a record, even for me.

I would make some comment about our throwaway consumerist society but all I really want to know is: where can I get an umbrella that will last just a little bit longer? Anyone?